We craft digital media solutions with a pinch of creativity that goes beyond the conventional.

GOALS

Where we ideally want to be

The 2nd step is to set up specific goals to be achieved in consultation with client. These goals could be in terms of Scope ( only paid social media or only Local SEO, GMB), Activity (x no of posts per week), Conversion ( Y% increase in conversion month on month).

For each of the goals, we devise specific metric based on discussion and consensus.The baselines established above are useful inputs to goal setting.

The goal set drive the digital marketing strategy.

DIGITAL MARKETING STRATEGY

How are we going to achieve the goals

The digital marketing strategy drives the activities, tactics, media selection. These are listed in the Digital Markeing Plan.  In the internet marketing process the key activities will be

Keyword Analysis/ Assignment 

Site Code optimization

Content SEO  +  Social Media Optimization

Internal Linking optimisation + SEM ( Paid Advertising)

Off Page SEO + Technical SEO

The effort, resources that go into these activities will depend on the intial baselines and competitor analysis.. 

MONITORING & CONTROL

These are the monitoring and control activities to see if we are on track wrt activities, actions, tactics and goals. These are presented as monthly reports, dashboards and discussed during client interactions.