Awebco

How we work

SETUP · BUILD · RETAIN

IN PLAIN LANGUAGE

Most people want to know two things before they start. What happens first, and what it feels like six months in.

Here is the whole thing.

We work in three stages. Setup, Build and Retain. Here is what each one actually involves.

FIRST

Setup

We start with a proper conversation about your business. How you make money, who your best customers are, what you have tried already, and what you would like to be different.

Then we go and have a look for ourselves. Your website, your search visibility, your competitors, and whatever data you already have sitting there.

What comes out of it is a plan with an order to it, and a clear reason for that order. You will know what we are recommending and what we expect it to do before anything gets built.

THEN

Build

Then we get on with it.

Your site, your campaigns, your content, whatever the plan calls for. It is built by the same people who wrote the plan, and every discipline sits in house, so the work keeps moving and nothing gets lost along the way.

You will see things as they take shape rather than at the end. If something does not feel right, tell us early. We would always rather hear it.

ONCE IT IS LIVE

Retain

Then we stay.

Once it is live we keep working on it. Search positions move, ad costs change, platforms update, and what your customers are asking for shifts over time. So the plan gets revisited and the work keeps getting better.

Every month you will get a clear account of what happened, what we changed and what we are planning next, written in plain language so you can pass it straight to your team.

YOUR SIDE

What we need from you.

  • Access to the accounts, and to the people who know things.
  • Someone on your side who can make decisions.
  • An open conversation about what has worked before and what has not.
  • And a catch up huddle once a month.

OUR SIDE

What you get from us.

  • The same faces throughout, from the first meeting onwards, synergising since day one.
  • KPI reporting in plain language that explains what changed and why.
  • Proactive suggestions on the next steps.
  • And a heads up the moment something needs your attention.

Questions we get asked.

How do digital marketing agencies actually work?

Broadly, in one of two ways. Project by project, where you brief a piece of work and it gets delivered, or on a retainer, where a team works with you continuously across several disciplines. We do both. The retainer tends to give the better result over time, because search, content and paid all feed each other, and that compounding only happens when the work keeps going.

What happens in the first conversation?

Mostly listening. We want to understand the business, what you have already tried, and where you would like to get to. If it is useful, we will share what we can see in your search visibility, so you get something out of the conversation either way.

Can we change direction once we have started?

Yes, and most clients do. The plan is a starting point rather than a fixed commitment. If your priorities move, or something changes in the market, we move with you.

What happens if something is not working?

We will tell you, explain what we think is behind it, and come with a recommendation. Not everything works in the first go. We would much rather talk about it openly and early than let it sit.

The first conversation is just a conversation.

Tell us what you are working on, and we will give you an honest view on whether we are the right fit.

Book a bespoke consultation