E-mail Marketing is an important component of our Digital Marketing Strategy for both B2B and B2C engagements. E-mail marketing is an online marketing technique that uses e-mail to send advertisements or information of a commercial / educational nature. This is a communication tool to attract new customers or to retain existing customers.
It is pivotal in any digital marketing strategy and helps with lead generation, building brand awareness and customer relationships. It also help in keeping customers engaged and interested between purchases.