Now that you’ve marked your territory in the jungle by building your website, the next step is to make sure that people are interested in visiting. You can make the area look as nice as possible, but people aren’t going to come visit until you get the word out. There are many ways you can do this- create a social media campaign, write blogs, get influencers to talk about you, or pay to find people who are interested in what you have to offer and show them advertisements. This is known as search engine marketing.
Many people are unwilling or unable to invest the time necessary to achieve that top Google rank. Many more are willing to wait to achieve that top ranking, but need a stop-gap arrangement in place to ensure that the company’s performance does not suffer while they do so. This is where search engine marketing, also known as Pay-per-click (PPC) Marketing comes in.
Search engine marketing allows you to target people based on their interests, based on the terms they search for, based on whether they have visited your website in the past and based on their actions on your website in the past.