Most of our clients (in fact all!) approach us for Social Media Marketing/Management with only one goal – ‘I WANT MORE BUSINESS!’ Many customers do feel that Social will not work for them. This is due to various reasons including not having a defined strategy, working with vendors who over-promised & under-delivered, no paid media strategy, no defined your ideal customer etc.
A few examples of how Social Media has changed Society significantly include:
Swaying an election ‘Bigly’ (Donald Trump),
Promoting social justice (Black Lives Matter, Me Too – Exposing Harvey Weinstein)
Inciting Genocide (Myanmar)
Okay we know that all the ways may not be ‘good’ change but we’re trying to emphasise how powerful Social Media can be if used correctly. We’ve had success with clients from across the globe in different business segments.
Alot of businesses forget one underlying principle of Social Media Marketing – being sociable and relatable! Most Companies we see make their social content all about them rather than their customers treating them as a transaction. Another key point to remember is that marketing on Social platforms is disruptive which means your customers are not actively looking for you (such as on search.) Hence being social & relatable is critical to your efforts!